About Us

At the Which4U Finance Blog, we aim to help you make the most out of your finances. We hope that our guides, commentary and analysis will all help you to make your money go further.

We’ll also keep you up-to-date with all of the breaking major news stories; whether it’s an exciting new product or service that will help you to save money, or finance news that affects the way we spend and save.

Money-Saving Media

We recognise that you need to find more ways to push those pennies a little bit further. Our new and exciting video savings guides and infographics are designed to help you make more informed decisions in your choice of products.

We also post audio news bulletins every Friday to highlight the week’s main news stories in just two minutes.


Keith McDonaldKeith is currently the editor at Which4U, and is responsible for overseeing the site’s news content, the savings guides, and the Finance Blog.

His background is in research, and has previously worked at the University of Geneva in Switzerland. He holds a PhD from the University of Leicester.

[Read more about Keith here]


Daniel is currently the SEO analyst and site administrator for Which4U, and he occasionally writes articles for the Finance Blog as well.

With a key eye for design, Daniel is the driving force behind the ever-changing landscape on both the blog and the social network pages.

[Read more about Daniel here]

Guest Posting

We bring you the best content we can find from external contributors that will benefit our readers. If you’re interested in contributing, please see our Write For Us page.

We also occasionally provide material for (or on behalf of) other sites, including independent reviews. Our portfolio page offers more details on what we can provide.

Contact Us

If you would like us to cover a story, provide a review, or to leave feedback about our blog, please do contact us. We’d be delighted to hear from you.

In addition to this, if you leave us your Twitter handle (ours is @which4u) we can reply to you via our account so that you can find out exactly what we think about your views and opinions. Plus, it means that other like-minded people will be able to find you and add to your social circles in the process.

Which4U’s Social Pages

You can find us on all of the popular social networks, making it easier to keep up to date with the latest finance news, as and when it happens.

About Which4U.co.uk

Which4U.co.uk is a price-comparison website. We compare credit cards, savings accounts, mortgages, insurance, and more. We know there are plenty of big-name competitors out there offending your senses every day with their torrid advertising campaigns. But we like to think that there’s enough that sets us apart from the competition.

  • Which4U = No gimmicks, and no sky-high profits just through helping people find better deals.
  • We like to engage over our content, and we answer queries and comments promptly.
  • We accept guest material and requests.
  • We’re not afraid to take a different stance from mainstream media voices.
  • We’re proud to identify with a local community, and to support training through apprenticeships.

Why Choose Which4U as Your Price-Comparison Website?

Why Which4U?We know all too well that many customers browsing our main site for products might be thinking to themselves “why am I not doing this on  Feel Epic  instead?”

And that’s natural. With the power of branding,  it’s easy to assume that our larger competitors are the only sites worth using.

But we beg to differ. We’re just as good as the others at what we do. Give us a try today and find out for yourself.

For more on ‘Why Choose Which4U’, check out our tongue-in-cheek article [prefaced in this audio intro below].

Who Thinks We’re Great?