Blue vs. Red. It’s difficult not to see political allegory at play. And yet, the titanic struggle between the two banking giants, Nationwide and Santander, is no less relevant nor signficant for a nation of consumers desperately trying to consolidate their finances.
Banks often face a barrage of criticism for lack of loyalty to their customers. Yet they also face a grilling for offering products solely to existing customers.
There’s no easy win in this situation, but it has persuaded banks to think more carefully about how their products work together. There are no better exponents of this than Santander and Nationwide.