Given the current economic climate, it’s more important than ever for small businesses to find ways to save money and stay competitive. Keeping costs down, maximising opportunities and monitoring expenditure are all essential to survival.
One route to achieving these aims is in establishing cheaper lines of communication with clients, customers and suppliers. Our money-saving communication tips feature below.
Some people still shy away from building their own website in fear of the cost and the technical demands. However, a website is now a vital tool for a small business and it’s not too challenging to build a site that is easy to manage.
Websites are a business card and business pitch in one: they allow you to promote, market, and sell a company’s features and benefits to a worldwide audience and establish an easy line of communication with potential contacts.
Keeping the content fresh shows that a site is current, relevant, and part of a dynamic business. Adding content also boosts search-engine rankings, which, in turn, drives more traffic and more custom.
Facebook and Twitter have established a considerable influence in digital communication and trend-setting. Building a presence on social networking sites will increase the outreach to a massive audience.
It is worth dedicating the manpower towards frequent Facebook and Twitter updates to gain recognition and to grow a business network.
We might think of this in terms of fishing, perhaps. A strategy that is targeted and selects only a small number of business contacts resembles fishing with a rod. Meanwhile, with a larger database, disseminating promotional material and newsletters to hundreds or thousands of contacts resembles the casting of a giant net – and without the printing or postage costs associated with print mass-mailing campaigns.
This type of approach is particularly useful in any sales-focused business. Making the most of an existing database and constantly looking for opportunities to build on it is what creates opportunity. Business relies on numbers, and a larger target area increases the probability of being successful.
Using VoIP for Business Communication
VoIP (Voice-over Internet Protocol) systems are a terrific and inexpensive option for small businesses.
All that’s needed to make and receive calls is an internet connection and the appropriate VoIP equipment – basically a touch-tone phone and an adapter, like the one on offer at Vonage. Then, for a small fee, cheaper calls can be made to business contacts around the world.
The cost-effective VoIP system is particularly useful for international calls. So, if you’re in the process of making a decision about what type of business phone line to use, VoIP is financially sound, very flexible, and will fast become a valuable business resource.